This paper is open for critical scientific and editorial review and comment. – Ed
by Edwin Berry, PhD, Atmospheric Physics
The genius of Al Gore
Give Al Gore an A for marketing and an F for science. But, hey, we all know the sale is in the marketing. The genius of Al Gore was to make his invalid myth simple:
Our CO2 emissions increase Atmosphere CO2, and
Atmosphere CO2 heats the Earth.
What could be simpler? Al Gore assumed his two invalid claims were true. His marketing job was to make you believe bad things happen when Atmosphere CO2 rises.
Everybody believed Al Gore. Well, almost everybody. His simple, inaccurate description of how our climate works created a generation of science deniers, some with PhD’s. Al Gore turned climate science into a political-environmental movement.
The alarmists’ goal is to scare you into believing our CO2 causes climate change. Once scared into an invalid belief, you will tend to hold that invalid belief forever.
Those who believe Al Gore’s marketing believe they can make the Earth cooler by reducing our CO2 emissions. Al Gore has sold them a bridge to nowhere.
Climate alarmists are like the Aztecs who believed they could make rain by cutting out beating hearts and rolling decapitated heads down temple steps.
Both of Al Gore’s two assumptions are wrong. This article shows how his first assumption is wrong.