Friday, 11 February 2011

Aussie Erin Brockovich downunder

Most people are aware of Erin Brockovich from the movie of the same name. Erin was a legal clerk who was instrumental in constructing a case against the Pacific Gas and Electric Company (PG&E) of California in 1993. The nub of the case was whether PG&E was contaminating the drinking water.

Most people are not aware that although she won the case and damages were awarded against PG&E, it has since come to light that the case should have gone the other way.

As Wikipedia tells us:
A study released in 2010 by the California Cancer Registry showed that cancer rates in Hinkley "remained unremarkable from 1988 to 2008." An epidemiologist involved in the study said that "the 196 cases of cancer reported during the most recent survey of 1996 through 2008 were less than what he would expect based on demographics and the regional rate of cancer."
Now Australia is to be blessed with Brockovich's talents. She wants to have joint Citizenship of the US of A and The Great Southern Land. Erin has told reporters that she loves Australia.

From a report in today's Sydney Morning Herald (link in title):
Erin Brockovich has launched an initiative to serve the cause of environmental protection in Australia - the Environmental Justice Society (EJS).
"This country is at the beginning of a period of huge growth that will continue for decades to come and it's all driven by resources in the ground," Ms Brockovich said at a launch in Brisbane today.
"The EJS will act as a guardian of people's rights for a safe and healthy environment and is aimed at helping preserve Australia's pristine beaches, waterways, rainforests and wilderness for generations to come."

She has even started a competition to find an Australian "Erin Brockovich."

Be very afraid!


  1. The noisiest wheel gets the most oil.

    She makes a LOT of noise, and because she is anti-business, she gets lots of media opportunities.

    We should all be on guard and ready to respond with bald facts that counter what will be plausible arguments, until you dig into them.

  2. Thanks, Brian. Yes, we should be ready to counter any output from her group.

  3. This is a well worn business marketing and sales technique. If you want to get attention of potential clients set up a Society or Association. Then get a few experts and known names on the board and sponsor it. The media will then begin to refer to your organisation for comment thereby distributing your name throughout the community and potential customers. Lots of money in being Green

  4. "I agree with Brian about countering Brokovich. Media backs controversy. Nothing else matters. They are attracted to bright objects as moths. What we need are bright objects - high profile entities - who can influence media - to display opposition credibility to populist views to the great unwashed - the Australian public. For us to counter Brokovich will require the support of an equal or higher profile than Erin is."

  5. Funny that after people in Hinkley were aware that cancer could get to them, they and industry focus might begin to act in a way that reduced the rates. Not entirely unexpected really but the finding would be a reason to dismiss for some. What is the cancer incidence in Gladstone anyway? What you good people need is a true hero like this.


All serious comments published after moderation.
Comments should be polite, and respect all views.
No bad language. Spam never makes it!